Almost everything that goes wrong with fit starts at the measuring stage, and a surprising amount of it comes down to the tape itself. A tape measure is a consumable, not a permanent fixture, and a tired one will quietly cost you the fit of a garment long before you think to blame it.
Why fibreglass
Tape measures are made from a few different materials and they don't perform the same. Coated cloth and cheap plastic tapes stretch with use, and once a tape has stretched every measurement it gives you is short, which is exactly the sort of error that doesn't announce itself. Fibreglass is dimensionally stable, so it keeps its markings where they should be through years of being pulled around a waist, folded into a tin and dropped behind the machine. That's why it's the standard for dressmaking, and it's what most of the tapes here are made from.
Is your tape measure still accurate?
It's worth checking, and it takes a moment. Lay your tape flat next to a metal rule or a cutting mat's printed grid and compare them over the full length. If the tape reads long against the rule, it has stretched and every measurement you take with it will be under the true figure. Look at the metal tab at the end too, since a loose or bent tab shifts the zero point. If either is out, replace it. A tape measure is a couple of pounds; a jacket cut to the wrong measurements is not.
Choosing a length
The standard dressmaking tape is 150cm, or 60 inches, and it covers ordinary body measurements comfortably. Longer tapes exist for good reasons: tailoring, measuring fuller busts and hips where a 150cm tape runs out mid-measurement, measuring fabric off the roll, and curtain and soft furnishing work where you're spanning a window rather than a body. We stock longer options alongside the standard length for exactly those jobs.
Reading the markings
Most of our tapes carry centimetres on one side and inches on the other, which matters more than it sounds. Modern patterns are generally metric, but vintage patterns and a lot of older reference books are in inches, and converting on the fly is where mistakes creep in. Check which end each scale starts from before you take a measurement, because on some tapes the two scales run from opposite ends.
Hand gauges and small measuring tools
A hand gauge is the small sliding tool that does the jobs a tape measure is clumsy at: setting a consistent hem depth, checking a seam allowance, spacing buttonholes evenly, marking pleats. It's a genuinely useful thing to have next to the machine, because it lets you check the same small measurement repeatedly without re-reading a tape each time.
Measuring yourself accurately
Take body measurements over the underwear you'll actually wear with the garment, and stand normally rather than holding yourself straight. Keep the tape level all the way round, snug against the body but not pulled tight, and measure the fullest part of the bust, the narrowest part of the waist and the fullest part of the hip. If you can, have someone else take them, since reaching around yourself pulls everything out of true. One last thing worth knowing: the measurements on a pattern envelope are body measurements, not the finished measurements of the garment, and the difference between the two is the ease the designer has built in.